Why Ocean First?

The ocean is our lifeline. It provides our oxygen and absorbs our carbon, regulates weather and rainfall, feeds and cures billions of people, and supports the world economy. Perhaps more compelling than any other, however, is that the sea, once it casts its spell, holds one in its net of wonder forever.

People often ask, “a scuba shop in Colorado?” Absolutely! What many people don’t realize is that we are all inextricably tied to the ocean. Whether you live on a sandy beach or in the high mountains a thousand miles away, the ocean affects us every day, and in many ways.  At Ocean First, we enjoy introducing people to new ideas, opportunities, and experiences, letting them discover what’s possible for the ocean and for themselves.

At its core, our vision is to reinvent the dive industry by shifting the paradigm and creating educated, impassioned ocean stewards.

Ocean First takes a grassroots approach to swim, dive, and travel. We use marine science education and ocean conservation to establish industry precedents for accountability and preservation. Our goal is to use the excitement and adventure of the ocean to educate, motivate, and empower people to protect it from irreparable harm, even from a landlocked state. 

Our environmental initiatives continue to expand and evolve. What started with replacing our lighting fixtures and adopting a Zero Waste program has grown to implement solar PV and thermal systems to reduce all chemicals in our facility. We closely monitor our carbon emission levels, encourage sustainable habits for remote working conditions, and empower our community to reduce, reuse, and recycle as much as possible. The Ocean First vision hopes to inspire the dive and travel industry through our efforts to incorporate eco-tourism and marine conservation education in all aspects of our business.