Privacy Policy

Effective Date: August 10, 2026
Last Updated: August 10, 2026

Ocean First respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how Ocean First collects, uses, shares, and protects personal information when you visit oceanfirst.blue, create an account, make a purchase, register for a class or activity, contact us, subscribe to our communications, or otherwise interact with Ocean First.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Ocean First is a scuba diving, education, travel, swimming, and ocean-conservation organization headquartered in Boulder, Colorado, with operations including our Key Largo, Florida location.

Our website is oceanfirst.blue and is used to provide information, communicate with customers, facilitate purchases and registrations, manage customer accounts, and provide access to Ocean First programs and services.

For privacy questions or requests concerning your personal information, please contact us at:

Ocean First
3015 Bluff Street
Boulder, CO 80301
Email: info@oceanfirst.blue
Phone: 303.444.7234

For Key Largo-related privacy inquiries, you may also contact keylargo@oceanfirst.blue.

2. Information We Collect

We may collect personal information that you provide directly to us, information generated through your use of our website, and information provided by third parties in connection with services you request.

Information you provide to us

Depending on how you interact with Ocean First, this may include:

• First and last name

• Email address

• Mailing or billing address

• Telephone or mobile number

• Username and account information

• Password information

• Purchase and transaction information

• Course, class, certification, or training information

• Travel or trip registration information

• Information submitted through contact or enquiry forms

• Information included in communications with Ocean First

• Newsletter and marketing preferences

• Information submitted through registration forms, waivers, or other program documents

• Emergency contact information

• Information needed to participate safely in certain diving, swimming, educational, travel, or other activities

Health and safety information

Certain Ocean First activities, particularly scuba diving, swimming, youth programs, training, and other physically demanding activities, may require participants to provide health, medical, fitness-to-dive, emergency-contact, waiver, or related safety information.

We collect and use this information only when reasonably necessary for purposes such as determining eligibility, facilitating participation, managing safety, responding to emergencies, complying with applicable requirements, or providing the requested service.

We ask that you provide only information that is reasonably necessary for these purposes.

Information collected automatically

When you visit our website, certain information may be collected automatically, including:

• IP address

• Browser and device information

• Operating system

• Pages visited

• Date and time of visits

• Referring website or page

• General information about how you interact with our website

• Information collected through cookies and similar technologies

This information may be used to operate, secure, maintain, and improve our website and services and to understand website usage.

3. How We Collect Information

We may collect information when you:

• Visit or use our website

• Create or use an Ocean First account

• Make a purchase

• Register for a class, course, trip, camp, event, or other activity

• Submit a contact or enquiry form

• Subscribe to our newsletter or other communications

• Communicate with us by email, telephone, social media, or other means

• Participate in Ocean First programs or activities

• Submit a waiver, registration, or safety-related form

• Interact with our website through cookies or similar technologies

We may also receive information from service providers and partners that help us provide booking, payment, training, travel, communications, website, or other services.

4. How We Use Personal Information

Ocean First may use personal information to:

• Provide and administer the products and services you request

• Process purchases, payments, registrations, and reservations

• Manage customer accounts

• Register participants for classes, courses, trips, camps, events, and other programs

• Communicate with you regarding your purchases, registrations, classes, trips, or other services

• Provide training, certification, and educational services

• Support participant health and safety

• Contact emergency contacts when reasonably necessary

• Respond to questions, requests, and customer-service inquiries

• Send newsletters, promotions, announcements, and other marketing communications where permitted

• Improve our website, products, programs, and services

• Understand website usage and customer preferences

• Detect, investigate, and prevent fraud, misuse, security incidents, or other unauthorized activity

• Maintain appropriate business, accounting, and operational records

• Comply with applicable laws, regulations, legal processes, and other legal obligations

• Protect the rights, safety, and property of Ocean First, our customers, participants, employees, and others

5. Marketing Communications

If you subscribe to Ocean First communications, we may use your name and email address to send newsletters, promotions, information about classes and trips, events, products, conservation activities, and other Ocean First news.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the communication or by contacting info@oceanfirst.blue.

Unsubscribing from marketing communications will not necessarily prevent us from sending service-related or transactional communications, such as information about an order, registration, class, trip, account, or other service you have requested.

6. Cookies and Similar Technologies

Ocean First and our service providers may use cookies, pixels, tags, scripts, and similar technologies to operate our website, remember preferences, maintain account functionality, understand website usage, improve website performance, and support certain marketing or analytics activities.

Some cookies may be necessary for the website to function properly, while others may be used for analytics or other purposes.

Your browser may allow you to control or block certain cookies. Disabling cookies may affect the functionality of portions of the website.

Where required by applicable law, we will provide additional choices or disclosures regarding cookies and similar technologies.

7. Third-Party Services

Ocean First uses third-party service providers to help operate our business and website. Depending on the service you use, these providers may process personal information on our behalf.

These services may include providers involved in:

• Website hosting and technology

• Online shopping and payment processing

• Customer accounts

• Course and training registration

• Travel and trip services

• Email and newsletter distribution

• Website analytics

• Security and fraud prevention

• CAPTCHA and similar security technologies

• Customer support

• Data storage and management

Our website may also contain links to third-party websites or services. Those websites have their own privacy policies and practices. Ocean First is not responsible for the privacy practices of third-party websites that we do not control.

8. Payments and Purchases

When you purchase products or services through Ocean First, payment information may be processed by third-party payment processors.

Ocean First does not need to retain complete payment-card information when payment processing is handled by an authorized third-party payment provider. The payment provider's own privacy policy and terms may also apply.

We may retain transaction information such as the date, amount, products or services purchased, and other information necessary for accounting, customer service, returns, refunds, warranties, and legal or business purposes.

9. Information Sharing

Ocean First does not sell personal information as a general business practice.

We may share personal information when reasonably necessary to provide our services or operate our business, including with:

• Service providers and vendors that assist us with website hosting, technology, payment processing, registration, communications, analytics, customer support, and other business functions

• Training and certification organizations when necessary to provide or administer certification or training services

• Travel, lodging, transportation, dive, charter, or other service providers when necessary to provide a trip or activity you have requested

• Business partners involved in providing programs, events, or services you have requested

• Professional advisors, such as attorneys, accountants, insurers, and consultants

• Government agencies, regulators, courts, or law-enforcement authorities when required or permitted by law

• Other parties when reasonably necessary to protect the safety, rights, property, or security of Ocean First, our customers, participants, employees, or others

• A successor organization or purchaser in connection with a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction

We may also share information when you have directed us to do so or otherwise provided appropriate authorization.

10. Data Security

Ocean First takes reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, use, alteration, disclosure, or destruction.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. We therefore cannot guarantee absolute security of information transmitted to or stored by us.

11. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide requested services, maintain appropriate business and financial records, meet legal or regulatory requirements, resolve disputes, enforce agreements, protect our rights, or otherwise fulfill legitimate business purposes.

Retention periods may vary depending on the type of information and the reason it was collected.

Certain training, certification, transaction, waiver, safety, or accounting records may need to be retained for longer periods because of legal, contractual, insurance, certification, safety, or business requirements.

12. Children's Privacy

Ocean First offers programs and activities that may involve children and minors, including swimming and youth educational programs.

Our services are not intended to permit children to independently create accounts or provide personal information without appropriate parental or guardian involvement where required by applicable law.

Where a program involves children or minors, Ocean First may collect information from a parent, guardian, school, organization, or other authorized adult as necessary to administer the program, communicate with the family, maintain safety, process registration, and provide the requested service.

Parents or guardians who have questions about information collected in connection with a child's participation may contact us at info@oceanfirst.blue.

13. Your Privacy Rights

Depending on where you live and which privacy laws apply to you, you may have certain rights regarding your personal information.

These rights may include the right to:

• Request access to personal information we maintain about you

• Request correction of inaccurate or incomplete information

• Request deletion of personal information, subject to applicable exceptions

• Request a copy of certain personal information

• Request that we limit or restrict certain processing where applicable

• Opt out of certain marketing communications

• Exercise other rights provided by applicable privacy law

To make a privacy request, contact info@oceanfirst.blue.

We may need to verify your identity before completing certain requests in order to protect your personal information and prevent unauthorized access.

We will respond to valid privacy requests within the time required by applicable law.

14. Colorado Privacy Rights

Ocean First is based in Colorado. Certain Colorado residents may have additional rights under applicable Colorado privacy law.

Where applicable, those rights may include rights concerning access, correction, deletion, portability, and certain choices regarding the processing of personal information.

The availability and scope of these rights depend on whether the applicable law applies to Ocean First and to your particular circumstances.

Colorado residents may contact info@oceanfirst.blue to submit a privacy request.

15. International Visitors

Ocean First may provide services to customers and visitors located outside the United States. Personal information may be processed in the United States or other jurisdictions where Ocean First or its service providers operate.

Privacy laws may differ between countries. Where applicable law provides additional rights or protections, Ocean First will handle personal information in accordance with those requirements.

16. Links to Other Websites

Our website may contain links to websites operated by third parties, including organizations, travel providers, training organizations, partners, social-media platforms, and other services.

Those websites operate independently of Ocean First and may have their own privacy policies. We encourage you to review the privacy policy of any third-party website you visit.

17. Changes to This Privacy Policy

Ocean First may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or privacy practices.

When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy. We encourage you to review this page periodically.

18. Contact Us

If you have questions about this Privacy Policy, want to exercise a privacy right, or have concerns about how Ocean First handles personal information, please contact:

Ocean First
3015 Bluff Street
Boulder, CO 80301
Email: info@oceanfirst.blue
Phone: 303.444.7234

For Key Largo-related matters:

Ocean First Key Largo
51 Shoreland Drive
Key Largo, FL 33037
Email: keylargo@oceanfirst.blue
Phone: 305.453.2228

Last Updated: August 10, 2026